Case Study: Air International Transit (AIT), part of the Futuris Group

AIT is the leading manufacturer of railway air conditioning systems. The Head of Business Development for Europe asked Infusion to help market AIT services to its European client base. Infusion proposed creating a range of corporate literature. But first they:

• Researched AIT’s clients and competition
• Thoroughly examined AIT’s global communications
• Assessed its product sheets and website activities
• Reviewed its corporate tone and language
• Progressed elementary branding created by the Sydney office
• Combined the client’s ideas and strategy to produce a creative brief

In response, Infusion presented these concepts.

The client chose one route for finishing up by Infusion’s creative teams. However, certain cultural implications had to be considered after it was decided to use the literature not only across European, but also the US, Australian and Asian markets.

Working closely with the client, Infusion created a series of folders, brochures and fliers:

• Commissioned copywriting for all literature in the series
• Agreed a visual continuity using both established AIT and new images
• Implemented particular photoshop work of the ‘wind tunnel’ effect on the cover
• Commissioning additional illustrations and graphic design

For more information about Air International Transport click here