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 Case Study: Global Print Strategies (GPS)
Business Generation Programme
To develop business leads for GPS, Infusion provided additional services that required:
- Creating a programme for database development
- Relevant scriptwriting
- Implementing a stream of objectives and procedures
- Establishing a new business pipeline to increase sales
- Creating opportunities for business and sales conversions
In just a few months, Infusion achieved so much for GPS:
- Provided a limited list of over 30 very warm opportunities
- Created follow-up processes to provide exciting results
- Provided regular contact with hundreds of prospects
- Combined these with brochure mailings for added effect
- Removed cold-calling pressures
- Diarised sales calls electronically
- Implemented report writing, planning and follow-up activities
- Created a strong database of knowledge and activities
- Provided new business leads over a long period
- Researched tender and contract opportunities
- Found new entry points and contacts
- Created a bigger picture for future lead-generation plans
To complement all this, Infusion’s brochure concepts led to the development of the GPS brochure. The final choice used the bold theme of architecture to demonstrate GPS’ position as a leading business that’s proud of design and process management.
For more information about GPS, click here
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