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 Case Study: Global Print Strategies (GPS)
GPS is a well-established Print Management company whose clients include Chubb, National Children’s Hospital and Reader’s Digest.
GPS asked Infusion to:
- Examine the strategic development of various marketing activities
- Propose a lead-generation programme
- Expand their client base across various commercial and charity sectors
Infusion proposed:
- Developing a brochure and case study material
- Using this in conjunction with the Infusion telemarketing team
Despite a competitive market, Infusion aimed to provide GPS with a complete business development programme including:
- An image that appealed to clients and prospects
- A memorable positioning line
- A stronger identity
- A raised profile
- A pipeline of prospective customers
- An in-depth profile of all prospective customers
- A database recording all communications
- A fulfilment mail service
After agreement with GPS, Infusion produced a range of ‘non-print’ subject materials:
- Design that developed the GPS brand
- Copywriting that focussed on the GPS’ success
- Introducing the new positioning: “GPS delivers the certainty of print management”
 
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