As a leading manufacturer of railway air conditioning systems, the Head of Business Development for AIT Europe asked Infusion to help market its services to its European client base. Amongst a wider proposal Infusion proposed creating a range of corporate literature.

But first, Infusion:

• Researched AIT’s clients and competition


• Thoroughly examined AIT’s global communications


• Assessed its product sheets and website activities


• Reviewed its corporate tone and language


• Progressed elementary branding created by the Sydney office


• Combined the client’s ideas and strategy to produce a creative brief
  

In response, Infusion presented these concepts.

The client chose one route for finishing up by Infusion’s creative team. In addition, certain cultural implications had to be considered after it was decided to use the literature not only across European, but also the US, Australian and Asian markets.

Working closely with the client, Infusion therefore created a series of folders, brochures and fliers to suit the range of markets:

• Commissioned copywriting for all literature in the series


• Agreed a visual continuity using both established AIT and new imagery


• Implemented particular photoshop work of the ‘wind tunnel’ effect on the cover


• Commissioning additional illustrations and graphic design to deliver a well rounded range of literature.