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GURU GUIDANCE - Are you 'Communicating Effectively'?
Whether you are writing a press release, preparing a sales letter or writing copy for a flier, brochure or website, there are three basic principles we can advise you to adhere to:
- Make sure you see things and hear things form your customers' viewpoint. As a supplier we often tend to present ourselves from a product/service angle – rather than relating to our customers’ needs and expectations.
- Have energy in the way you communicate. If it has to be long, still make it interesting with good descriptions, adjectives – and of course, always remember to emphasise the benefits!
- Keep it concise – don’t waffle – but be sure to get to the point with a warm introduction - don’t leave them cold (especially in this weather)!
As a well known Thomas Jefferson once said
“The most valuable of all talents is that of never using two words when one will do"
GURU: If you have any questions or doubts about your words or even just want a fresh perspective, there is always someone just a call away to help. Make sure you hit the right note at the right time, whatever your communication – and help to project your message with appeal!
For further help or information please call us on 0845 050 4879
For feedback please email us.
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