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GURU GUIDANCE - Synchronising your Marketing with Anniversaries

Seasonal activities, birthdays, anniversaries and events always allow you to have alternative focus on your marketing communications.

If your business has a celebration, communicating by cards, novelty items (promotional goods), specially designed fliers or printed items with themes can each make you stand out from other businesses.

Think about your business or product anniversaries, seasonal communication opportunities, holiday periods and relevant cards or other celebratory items to help you communicate something unique. Be sure to include your logo and a message!

The coming seasonal events and the New Year might help you get your message across more effectively…so be sure to send cards or an email to help your business ‘keep in touch’.

If you haven’t established your Christmas card actions – and you still want your communication to be simple and carry a message – why not have an HTML page email to go out instead. A seasonal themed image and words – as well as your own personal greeting... just a thought...

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