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GURU GUIDANCE - Viral marketing: there’s a whole other world out there!
Viral marketing: there’s a whole other world out there!
No doubt you’ve received viral emails from friends and colleagues. Sometimes they take the form of a game, a little film to watch, perhaps even something interactive. Sometimes it’s simply a well-presented direct marketing piece that appears in front of you. It can be intriguing, it can involve you perhaps even make you laugh out loud. So why not share and send them on? Laughing makes swallowing a marketing message more palatable and sometimes unnoticeable.
Viral marketing isn’t just a distraction from the daily raft of emails you receive. It’s a vital, effective working tool that gets products in front of people at a time when they are focused on their computer screens. They are a more captive audience than a radio commercial playing in the background, or a direct marketing pack on the doormat.
Viral isn’t just web-based. Ask our team to create a viral marketing idea and you may get some brilliant conceptual work that thrives online. You may also get viral marketing ideas that start on the web but end up rippling out through friends and colleagues, driving sales to retail outlets or websites. Target the group leaders - “the influencers” - in the right way and you’ll also convert a whole social or peer group network to a new product or service. These influencers are used routinely for expanding trends especially in the music, fashion and “boys' toys”.
Why not see how we would spread the word about your product, brand or service?
Please email us to help set the ball in motion on communications@infusionuk.com. One of our team is waiting to assist you.
Or call us directly on 0845 050 4879 quoting "Guru"!
For feedback please email us.
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