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GURU GUIDANCE - Words, words, words...
The right word at the right time!
Everyone is exposed to hundreds of marketing messages every day. Wherever you go, someone has something to sell on a billboard, website, print media, radio station or TV programme. But too often, the message doesn’t reach you because the words didn’t push the right buttons.
Words can charm, explain, clarify, inform, encourage. But even the right words miss their target if they reach you at the wrong time or are delivered in the wrong tone. Words that work hardest are ones that bring you news of a product or service you didn’t know existed. If the marketing is aimed at you and targeted accordingly, then suddenly you’re interested, you consume and savour the words, retain and consider them. Suddenly from a state of no-knowledge, you’re in the market.
Our ‘Livewire’ Comms team thrive on finding just the right word, arranging it with perfect syntax and grammar into a phase that shouts volumes and whispers subtext. Why say something in 10 words if you can manage it better in five? It’s a cerebral challenge that never loses its charm for us whether it’s a hard-working slogan, a witty headline, a stimulating direct marketing letter or any of the many and different disciplines in a marketing mix. Each has its own particular demands but all of them need honed, apposite words that prompt action and purchase.
Why not see how eloquently we can sum up your company, brand or product? It could result in one of those phrases that slips into common parlance and captures the zeitgeist.
Please email us to help set the ball in motion on communications@infusionuk.com. One of our team is waiting to assist you.
Or call us directly on 0845 050 4879 quoting "Guru"!
For feedback please email us.
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